ALL IN CLUB — Exclusive Membership for Poker Players
Overview
ALL-IN CLUB Membership
Overview
The ALL IN CLUB membership is an exclusive program designed to elevate the experience of poker players by offering premium benefits, increased rewards, and a distinguished presence within the gaming community. This initiative aims to foster player loyalty while enhancing engagement through a blend of compelling incentives and visually striking design elements.
Objective
• Retention & Loyalty
Revenue Growth ( Direct and Indirect Monetization )
Recognition & Status
Competitive Edge
Research
Mapping the Player Journey
We mapped the entire journey of a user from being a non-member to becoming an ALL IN CLUB member, identifying friction points and opportunities where design could make the experience more aspirational and seamless.
Process
Competitive Benchmarking
Study other poker platforms and comparable digital memberships for their features, pricing, and visual identity.
Key Observations:
Most programs focused heavily on monetary rewards (cashback, rakeback, discounts)
Visual identity of status (badges, exclusive avatars) was either missing or limited to high-tier VIPs.
📌 Insight: There was an opportunity to differentiate AIC by blending luxury branding with tangible rewards, making it feel like an exclusive lifestyle membership rather than just a cashback mechanic.
Understanding Constraints
Before making design and product decisions, it’s essential to recognize and analyze various constraints that impact the user experience and technical feasibility.
• The game table already displays dynamic content like leaderboards, splash animations, and various interactive effects. Adding new features (e.g., power-ups, membership badges) risks clutter and distraction.
• Limited space requires prioritization of the most meaningful information and interactions.
• Visual enhancements and animations must be optimized to avoid lag or affecting gameplay responsiveness.
• The ALL IN CLUB benefits and visuals should be prominent but not overwhelming or intrusive.
Player Interviews & Feedback
We conducted qualitative discussions with high-value players and surveyed regular users.
Recognition drives pride
Players wanted their status to be visible on the game table through badges, avatars, or subtle animations — something that sets them apart instantly.
Pain Points Include Overload and Missed Information
Many users feel overwhelmed by the volume of animations and notifications, which leads to missing important updates or feeling distracted.
Customization Enhances Engagement:
Providing access to exclusive customization options such as emojis, throwables, and avatars is well received and strengthens emotional connection to the membership.
Strong upgrade triggers:
The top motivators for joining were discounted tournament entries and hassle-free withdrawals, which aligned with their core gameplay needs.
Strategy
Design Strategy
• Surface it prominently to maximize discovery.
• Use guided walkthroughs to build excitement and educate users.
• Keep purchase and renewal flows transparent to establish trust.
Create a central hub of value and exclusivity
• Use a personalized digital card to reinforce premium identity.
• Centralize all benefits to keep value visible at a glance.
• Add renewal countdowns to reduce churn through timely nudges
Embed premium status seamlessly into play
• Showcase identity with in-game AIC badges.
• Use subtle Power-Up animations to provide clear feedback without distraction.
• Integrate exclusive emojis, avatars, and throwables to elevate social play.
Visual and Branding Elements
• AIC Badge: High-resolution, dynamic icons ensuring immediate recognition on the game table
• Digital Gold Card: Elegant design resembling a premium card featuring member-specific details and AIC insignia
• Color Scheme: Luxurious gold palette to convey exclusivity and sophistication
Make membership aspirational and effortless to adopt
Visuals
Designs
We experimented with multiple visual directions before arriving at a gold and white theme. Gold brought in the sense of prestige and exclusivity, while white introduced openness, clarity, and a modern premium feel.
Together, they created a luxury aesthetic that felt aspirational yet clean, making ALL IN CLUB instantly stand out from regular gameplay.
AIC Dashboard
The dashboard acts as the command center for members. Users can track savings, access perks, and see their membership status at a glance, reinforcing ongoing value.
AIC Benefits
The membership page highlights all AIC benefits in one place — from cashback and discounts to exclusive game-table privileges. A clean layout makes it easy for players to understand the value instantly.
Gametable Power-Up
When players activate an AIC power-up, a subtle animation provides instant feedback, making the action feel rewarding without disrupting gameplay.
Buying Journey
On joining AIC, users are welcomed with a gratification screen featuring their personalized gold card. This celebratory moment marks the start of their premium journey and cements the feeling of exclusivity.
Impact
Outcomes and Success
The launch of the ALL-IN CLUB membership created measurable improvements in retention, engagement, and revenue for high-value players on PokerBaazi.
Retention Uplift
At 30 days , AIC members retained at 50% , compared to 30% for non-members ( 67% higher retention rate)
At 60 days , AIC members retained at 35% , compared to 18% for non-members ( 94% higher retention rate)
Engagement Increase
AIC members played 35% more sessions per week compared to similar non-members.
Participation in tournaments grew by 30% among AIC members , showcasing strong product stickiness.
Revenue Growth
AIC members showed a 1.5x increase in ARPU compared to non-members.
PokerBaazi generated 100M+ in direct recurring revenue solely through membership fees.
Impact
Future Opportunities
• Tiered membership (Silver, Gold and Platinum)
• Exclusive VIP-only tournaments and other benefits.
• Coin and Hand Criteria to get a membership.